It's not in-store. It's not "all things AI."
It's video.
Retailers keep trying to squeeze more value out of the same surfaces.
Banners. Hero modules. PDP optimization.
Meanwhile the consumer is telling us something obvious.
They want video.
They trust video.
They buy from video.
But here’s the part people miss.
The real opportunity is not more video ads.
It’s a fully owned, always-on, scrollable video layer inside your own site or app.
A place where creators, partners, and consumers show what works.
A place where intent shows up in seconds.
A place that prints time spent and new media dollars.
Retail media in 2026 is not about more inventory.
It’s about the right inventory.
And the right surface is video.
