"𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 (RMNs) are booming as cookie uncertainty looms.
With rich consumer data and high engagement, they're transforming digital ad spend, RMNs are projected to claim 20% of global digital ad spend by year's end.
- Retailers' first-party data enables more precise consumer targeting.
- RMNs outperform in brand suitability and have lower fraud rates (DoubleVerify 2024 report > https://doubleverify.com/global-insights-2024-trends-report/).
