"𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 (RMNs) are booming as cookie uncertainty looms.

"𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 (RMNs) are booming as cookie uncertainty looms. With rich consumer data and high engagement, they're transforming digital ad spend, RMNs are projected to claim 20% of global digital ad spend by year's end. - Retailers' first-party data enables more precise consumer targeting. - RMNs outperform in brand suitability and have lower fraud rates (DoubleVerify 2024 report > https://doubleverify.com/global-insights-2024-trends-report/).

By Matt Wurst

Published July 28, 2024

From the Retail Media Network community. Discuss all around retail media networks..

Posted in RMNs on my mind. Sure, RMNs are having a moment, but there are ways to extend this moment to make it truly momentous.

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