"Checking out... checking out? Or checking out?
With IRL shopping, it's hard to know anymore. Retail has become a fragmented, omnichannel mess.
Gen Z loves in-person shopping, but retailers aren’t keeping up.
Gen X and Y want instant gratification...
Meanwhile, my Gen Alpha kids? We order 8 pairs, try 5, keep 1.
When you shop… are you checking out?
Just checking things out?
Or checked out completely?"
