Influential, CEO and founder Ryan Detert says micro and nano influencers are dominating the…
Influential, CEO and founder Ryan Detert says micro and nano influencers are dominating the marketing world because they build communities. Don’t just talk to audiences the influencers with followings ranging from 50,000 to 2,000,000 or hitting the sweet spot for most brands
By Matt Wurst
Published
From the Retail Media Network community. Discuss all around retail media networks..
Posted in Community over Audience. Marketers, platforms & publishers must adopt a community mindset over an audience-centric approach
0 views
0 likes