The Retail Media Revolution: What's Next in Advertising?
In this forward-looking clip from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, explores the continued expansion of retail media networks and the future of advertising in this space.
Colleen discusses how retailers are enhancing their offerings, moving beyond on-site search to off-site opportunities and self-serve models. These advancements are putting more control in the hands of advertisers.
