Convergence of Commerce, Content, and Culture is Shaping Our Future
In this insightful clip from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, explains how the convergence of commerce, content, influencers, and culture is driving the future of media and business.
Colleen discusses the growing influence of multicultural consumers and how their engagement is shaping the media landscape, making it more shoppable than ever.
