Unlocking Profit: The Future of Data Monetization in Media Networks In this insightful clip from…
Unlocking Profit: The Future of Data Monetization in Media Networks In this insightful clip from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, discusses the evolving landscape of data monetization and the rise of media networks across industries. Colleen highlights how companies like United Airlines and Marriott are leveraging their vast data to create their own media networks, following the successful model of retail media networks.
By Matt Wurst
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From the Retail Media Network community. Discuss all around retail media networks..
Posted in Colleen Hotchkiss on RMN. President of Zenith media Colleen Hodgkiss talks about retail media, the future of commerce and where marketing and culture converge.
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