Unlocking Profit: The Future of Data Monetization in Media Networks
In this insightful clip from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, discusses the evolving landscape of data monetization and the rise of media networks across industries.
Colleen highlights how companies like United Airlines and Marriott are leveraging their vast data to create their own media networks, following the successful model of retail media networks.
